Dusty Miller, how we love thee!

We love Dusty Miller for two wonderful reasons:  TEXTURE and COLOR. The silver, furry leaves add an incredible look and texture to floral arrangements and bouquets.  It’s color provides a perfect neutral that compliments a broad range of flowers and foliages.  Dusty miller has made a transition from our backyard gardens to our back-room design.. read more →

Floral Foam and Chrysal Elite Foam

Floral foam is a wondrous product that allows designers to design “outside the box,” or actually, vase.  It offers the ability to place and hold flowers in designs.  Equally important, it provides maximum hydration to flowers, resulting in longer life.  (Please be sure to soak the foam in water that has the proper measure of.. read more →

Raise Your Prices for Mother’s Day!

Yes, that’s what floral expert Tim Huckabee, of FloralStrategies.com, insists all florists do.  “Customers will spend more and you will earn more.”   l love this guy and you will too if you listen to him and ACT on his good council.  Tim Huckabee merits a sales pitch.  All of us need this kind of.. read more →

Deco Mesh Wreaths

Deco Mesh is one of the hottest money-making items out there. As I like to say, “you get a lot of ‘show’ for just a little dough.” Deco mesh wreaths have BIG perceived value due to the large size, but they are low-cost (and time) to make. Using deco mesh with the basic wreath forms.. read more →

Cool to be COOL!

Flowers ARE cool… and they last longer when they are kept cool. The ideal temperature range for fresh cut flowers is 34 – 38 degrees Fahrenheit. Why is cold chain management important? Ethylene damage is reduced at temps colder than 40F. Ethylene is definitely NOT cool. One last cool tip: use cold water when you.. read more →

Faster Death…

or longer life?!? Personally I know I’d prefer a longer life! I believe flowers feel the same way. Here’s the super cool thing: you can help them achieve a longer life with proper care & handling. I know, I know, you’re doing everything you’re suppose to do. Oh really… are you sure? This is such.. read more →

Do ONE more thing each day!

Yup, do one more thing each day. That’s it. Oftentimes, a small investment in time and action leads to BIG results. Reach out to one more client. Stop a staff member before they leave for the day to compliment him/her on a job well done. Read some quality literature to help your business or your.. read more →